Every two weeks or so I am meeting up with my Ph.D supervisors to talk about my research topic. At out last meeting, we finalise my research question... --- 2 Years ago, 1 month after starting my new job, 3 month after finishing my studies, it was clear for me that I wanted to go back to academia. I set up myself to gain a bit of experience and look for a new job. 18 month ago, I had two interviews, one for a knowledge transfer partnership leading to Ph.D with Birmingham City University and one for a Ph.D with Cranfield University on Sustainability and Communications. Deep inside it was not really what I was looking for. 12 month ago, I almost gave up finding the Ph.D. Then, I changed my mind. I systematically send emails to to find the gap where I could jump in 9 month ago I applied for Design Star with the intention to investigate how design for sustainable behaviour and eco-design will contribute to the concept of the Circular Economy. 2 month ago, I started my Ph.D 1 month ago, aft