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In order to create change, there is a number of challenges ahead. One of them is in changing social and behavioural expectations. One of the way is by changing the narrative individuals are familiar to to another which is more preferable for the environment.
Education appear to be one of the way for people to change their narrative but actually we all know the issue of climate change, we all know what we have to do but we are not doing it. So education as much as we tried to fill the gaps of knowledge through information is not as effective as creating change.
Information has to be tangible. The information needs to be personalised. Social itneraction is one of the most important tool to create change. Tangible personalised and direct interaction help in creating change.
Individuals are loss adverse. we should focus on what we gain.

Three Myths of Behavior Change - What You Think You Know That You Don't: Jeni Cross at TEDxCSU

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