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Who are we seeking to become - Thx Seth

Seth Godin asked ''Who are we seeking to become'' in his new blog post today.
The article resonated with me as I am doing a small experiment recording the time I spend on certain activities, pushing my boundaries to ultimately get a reward after spending a certain amount of time on them. My reward is an ultimate form of indulgence which not control can overtake my life...
It is working - my mind is more focused, wanders less. The carrot is too appetizing for me to give to give up. I cannot actually wait to get it. In the long run, I will be transformed. My future self will thank for me for that. This is what I want each minute that passes...
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